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~person:"Brettel, Malte"
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Brettel, Malte
Eisend, Martin
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Jugenheimer, Donald W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing Letters
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ECONIS (ZBW)
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Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
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Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10009403213
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