//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Advertising media
4
Werbeträger
4
Communication media
3
Kommunikationsmedien
3
USA
3
United States
3
Media usage
2
Mediennutzung
2
Advertising
1
Advertising effects
1
Internet marketing
1
Lieferantenmanagement
1
Measurement
1
Messung
1
Multimedia
1
Online-Marketing
1
Supplier relationship management
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Newcomb, James
1
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
Communication series
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
Essentials
1
Faculty & research / Insead : working paper series
1
Fashion marketing
1
Gabler Edition Wissenschaft
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Journal of marketing
1
LEA's communication series
1
Marke 41 : das Marketingjournal
1
Media-Perspektiven
1
Media-Spectrum
1
Ratgeber Marketing-Praxis
1
Routledge Communication Series
1
Springer eBook Collection
1
SpringerLink / Bücher
1
UTB / Betriebswirtschaftslehre
1
essentials
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->