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subject:"Zielgruppe"
~isPartOf:"Faculty & research / Insead : working paper series"
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Zielgruppe
Advertising media
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Werbeträger
2
Advertising effects
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Communication media
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Kommunikationsmedien
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Marketing
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Marketing management
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Marketingmanagement
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Multivariate Analyse
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Multivariate analysis
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Public relations
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Sales promotion
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Social Web
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Social web
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Verkaufsförderung
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Soberman, David A.
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Faculty & research / Insead : working paper series
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
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KulturKommerz
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Media-Perspektiven
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Quantitative marketing and economics : QME
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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The complexity of marketing today
Soberman, David A.
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2005
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