//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbeträger
3
Advertising media
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenpolitik
2
Online-Marketing
2
Advertising industry
1
Advertising planning
1
Competitive advantage
1
Computer operations
1
Deutschland
1
Erfolgsfaktor
1
Germany
1
Information management
1
Informationsmanagement
1
Kommunikationsstrategie
1
Media industries
1
Mediensektor
1
Medienwirtschaft
1
Rechnerbetrieb
1
Software development
1
Softwareentwicklung
1
Strategic management
1
Strategisches Management
1
Success factor
1
Werbeplanung
1
Werbewirtschaft
1
Wettbewerbsvorteil
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatzsammlung
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatz im Buch
81
Book section
81
Graue Literatur
37
Non-commercial literature
37
Hochschulschrift
27
Arbeitspapier
20
Working Paper
20
Thesis
13
Ratgeber
11
Case study
9
Collection of articles of several authors
9
Fallstudie
9
Sammelwerk
9
Guidebook
8
Konferenzschrift
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Statistics
5
Handbook
4
Handbuch
4
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Datensammlung
1
Flugblatt
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Baetzgen, Andreas
1
Busch, Oliver
1
Könecke, Thomas
1
Regier, Stefanie
1
Schunk, Holger
1
Institution
All
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Published in...
All
Management for professionals
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
2
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
3
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->