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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"International journal on media management : JMM"
~person:"Leckenby, John D."
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Journal of advertising : official publication of the American Academy of Advertising
International journal on media management : JMM
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Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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