//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media usage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Media usage
8
Mediennutzung
8
Internet
4
Market research
3
Marktforschung
3
Social Web
3
Social web
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Internet marketing
2
Knowledge society
2
Online-Marketing
2
Wissensgesellschaft
2
Advertising
1
Advertising effects
1
Communication media
1
Computerspiel
1
Consumer behaviour
1
Digital broadcast
1
Digitaler Rundfunk
1
Electronic publishing
1
Elektronische Publikation
1
Gender
1
Geschlecht
1
Großbritannien
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Mediensektor
1
Motivation
1
Newspaper
1
Open Source
1
Open source
1
Press publisher
1
Presseverlag
1
Public relations
1
Social behaviour
1
Soziales Verhalten
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Aleksandrovs, Leonids
1
Bellman, Steven
1
Bryson, James
1
Bunker, David
1
Cromie, John
1
Dens, Nathalie
1
Eccleston, Derek
1
Ewing, Michael
1
Ewing, Tom
1
Flavián Blanco, Carlos
1
Goos, Peter
1
Griseri, Luca
1
Gurrea Sarasa, Raquel
1
Martens, David
1
McMillan, Lorne
1
Ng, Brenda
1
Pelsmacker, Patrick de
1
Schweda, Anika
1
Varan, Duane
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Gender and the media : investigating audience opinions on TV, radio and the Internet
Bunker, David
;
Bryson, James
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 355-379
Persistent link: https://www.econbiz.de/10011586083
Saved in:
3
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
4
Digital versus traditional newspapers : influences on perceived substitutability
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 635-657
Persistent link: https://www.econbiz.de/10003873081
Saved in:
5
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
6
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
7
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
8
Ethnography within cunsumer research : a critical case study of Consumer Film Festivals
McMillan, Lorne
;
Ng, Brenda
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003597750
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->