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Search: subject_exact:"Media usage"
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Media usage
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Mediennutzung
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Television advertising
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Advertising effects
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Australia
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Australien
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Television
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Varan, Duane
Klingler, Walter
9
Bellman, Steven
6
Gerhards, Maria
5
Wilbur, Kenneth C.
5
Beal, Virginia
4
Buraimo, Babatunde
4
Eimeren, Birgit van
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Feierabend, Sabine
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Hudders, Liselot
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Silberer, Günter
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Simmons, Robert
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Smit, Edith G.
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Barwise, Patrick
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Benesch, Christine
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Braun, Michael
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Chan-Olmsted, Sylvia M.
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Forrest, David
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Frey, Bruno S.
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Gerhard, Heinz
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Liberali, Guilherme
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Oehmichen, Ekkehardt
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Schenk, Michael
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Schreyer, Dominik
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Schweda, Anika
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Segijn, Claire M.
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Shin, Dong-Hee
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Simon, Erk
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Strauch, Hans-Joachim
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
3
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
4
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
5
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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