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~type:"article"
~subject:"Fernsehwerbung"
~isPartOf:"Journal of media business studies"
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Journal of media business studies
Journal of advertising research
9
The journal of media economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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55plus Marketing : Zukunftsmarkt Senioren
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Economic development : journal of the Institute of Economics, Skopje
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Innovation in advertising and branding communication
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the review of marketing communications
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International journal of sport finance
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JMM : the international journal on media management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Qualitative market research : an international journal
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Rendite ohne gesellschaftliche Dividende? : die Ökonomisierung des Rundfunks und ihre Folgen ; Dokumentation des DLM-Symposiums vom März 2008 in Berlin
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Review of industrial organization : RIO
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The B.E. journal of theoretical economics
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The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
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