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isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Search: subject_exact:"Media usage"
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Media usage
8
Mediennutzung
8
Internet
4
Market research
3
Marktforschung
3
Social Web
3
Social web
3
Web 2.0 technologies
3
Web 2.0-Technologien
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1
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Bryson, James
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Dens, Nathalie
1
Eccleston, Derek
1
Ewing, Michael
1
Ewing, Tom
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Flavián Blanco, Carlos
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Gurrea Sarasa, Raquel
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Martens, David
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McMillan, Lorne
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Ng, Brenda
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International journal of market research : JMRS ; the journal of the Market Research Society
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
8
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Gender and the media : investigating audience opinions on TV, radio and the Internet
Bunker, David
;
Bryson, James
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 355-379
Persistent link: https://www.econbiz.de/10011586083
Saved in:
3
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
4
Digital versus traditional newspapers : influences on perceived substitutability
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 635-657
Persistent link: https://www.econbiz.de/10003873081
Saved in:
5
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
6
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
7
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
8
Ethnography within cunsumer research : a critical case study of Consumer Film Festivals
McMillan, Lorne
;
Ng, Brenda
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003597750
Saved in:
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