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isPartOf:"Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies"
~isPartOf:"Journal of marketing communications"
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Media usage
21
Mediennutzung
21
Consumer behaviour
5
Konsumentenverhalten
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Fernsehen
4
Television
4
Advertising effects
3
Communication media
3
Internet
3
Internet marketing
3
Jugendliche
3
Kommunikationsmedien
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Media industries
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Mediensektor
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Mobile communications
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Mobile phone
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Mobile Anwendung
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De Marez, Lieven
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Al-Kandari, Ali A.
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Andonova, Yana
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Bellman, Steven
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Cesar, Pablo
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1
Evens, Tom
1
Fortunati, Leopoldina
1
Han, Eun Kyoung
1
He, Yang
1
Karimi, Hassan A.
1
Kegel, Ian
1
Kim, Daejoong
1
Kim, Sang Chon
1
LaRue, Elizabeth M.
1
Law, Pui-lam
1
Lee, Hyunjoo
1
Lee, Sungjoon
1
Logan, Kelty
1
MacWilliams, Douglas
1
Malikhao, Patchanee
1
Manganelli, Anna Maria
1
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
Journal of marketing communications
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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1
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
4
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
7
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
8
A living lab research approach for mobile TV
Schuurman, Dimitri
;
De Moor, Katrien
;
De Marez, Lieven
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009160286
Saved in:
9
Video mediated social interaction between groups : system requirements and technology challenges
MacWilliams, Douglas
;
Ursu, Marian F.
;
Meenowa, Joshan
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 251-270
Persistent link: https://www.econbiz.de/10009160288
Saved in:
10
Acceptance and rejection of mobile TV among young adults : a case of college students in South Korea
Lee, Hyunjoo
;
Kim, Daejoong
;
Ryu, Jungho
;
Lee, Sungjoon
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009160290
Saved in:
11
The promises of iDTV : between push marketing and consumer needs
Van den Broeck, Wendy
;
Bauwens, Joke
;
Pierson, Jo
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10009160291
Saved in:
12
Special issue: Television in a digital era : usage and policy issues
Pierson, Jo
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160303
Saved in:
13
New media adoption and usage among Flemish youngsters
Schuurman, Dimitri
;
Courtois, Cédric
;
De Marez, Lieven
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
2
,
pp. 77-85
Persistent link: https://www.econbiz.de/10008808101
Saved in:
14
The media use of American youngsters in the age of narcissism : surviving in a 24/7 media shock and awe - distracted by everything
Malikhao, Patchanee
;
Servaes, Jan
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
2
,
pp. 66-76
Persistent link: https://www.econbiz.de/10008808105
Saved in:
15
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying
;
Sun, Shaojing
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
Saved in:
16
Assessing mobile phone communication utility preferences in a social support network
LaRue, Elizabeth M.
;
Mitchell, Ann M.
;
Terhorst, Lauren
; …
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10003983310
Saved in:
17
The mobile phone use in Mainland China : some insights from an exploratory study in Beijing
Fortunati, Leopoldina
;
Manganelli, Anna Maria
;
Law, Pui-lam
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
4
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003983328
Saved in:
18
The use of online bulletin boards by females in the Gulf Cooperation Council Countries
Sharif, Ahmad A.
;
Al-Kandari, Ali A.
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003920236
Saved in:
19
GAST:ARBAJTERSKI R:ADIO : migration and media in Serbia
Tenner, Stefan
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
2
,
pp. 177-181
Persistent link: https://www.econbiz.de/10003920564
Saved in:
20
Virtual gratifications of wireless Internet : is wireless portable Internet reinforced by unrealized gratifications?
Shin, Dong-Hee
- In:
Telematics and informatics : an interdisciplinary …
26
(
2009
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003841827
Saved in:
21
Consumer behaviour in the mobile telecommunications' market : the individual's adoption decision of innovative services
Constantiou, Ioanna D.
- In:
Telematics and informatics : an interdisciplinary …
26
(
2009
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10003842513
Saved in:
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