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isPartOf:"Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies"
~isPartOf:"Journal of marketing communications"
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Media usage
21
Mediennutzung
21
Consumer behaviour
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Konsumentenverhalten
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Television
4
Advertising effects
3
Communication media
3
Internet
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Internet marketing
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Mobile communications
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Mobilkommunikation
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China
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Mobile Anwendung
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Constantiou, Ioanna D.
1
De Marez, Lieven
1
De Moor, Katrien
1
Evens, Tom
1
Kim, Daejoong
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Lee, Hyunjoo
1
Lee, Sungjoon
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Logan, Kelty
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
Journal of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Journal of sports economics
4
Media-Perspektiven
4
The journal of media economics
4
Pesquisa nacional por amostra de domicílios : Brasil
3
BLM-Schriftenreihe
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Reihe Rezeptionsforschung
2
Service business
2
The review of economics and statistics
2
Acamedia research monograph
1
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
Economic development : journal of the Institute of Economics, Skopje
1
Edition IP
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forschungsfeld Kommunikation
1
From the trenches : strategies from industry leaders on the new e-conomy
1
Fundamentals of marketing research ; Vol. 3
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Harvard Business School Strategy Unit Case
1
Information systems and management in media and entertainment industries
1
International journal of Indian culture and business management : IJICBM
1
International journal of market research
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ECONIS (ZBW)
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
2
A living lab research approach for mobile TV
Schuurman, Dimitri
;
De Moor, Katrien
;
De Marez, Lieven
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009160286
Saved in:
3
Acceptance and rejection of mobile TV among young adults : a case of college students in South Korea
Lee, Hyunjoo
;
Kim, Daejoong
;
Ryu, Jungho
;
Lee, Sungjoon
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009160290
Saved in:
4
Consumer behaviour in the mobile telecommunications' market : the individual's adoption decision of innovative services
Constantiou, Ioanna D.
- In:
Telematics and informatics : an interdisciplinary …
26
(
2009
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10003842513
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