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subject:"Social Web"
~isPartOf:"Journal of the Academy of Marketing Science"
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Social Web
Media usage
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Mediennutzung
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Consumer behaviour
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Social web
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Advertising effects
1
Audience size
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China
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Film
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Information diffusion
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International marketing
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Internationales Marketing
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Kino
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Media
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Movie theatre
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Online word-of-mouth
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Personality psychology
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Social TV
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Fossen, Beth L.
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Golder, Peter N.
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Liu, Angela Xia
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Journal of the Academy of Marketing Science
International journal of internet marketing and advertising : IJIMA
7
Young consumers : insight and ideas for responsible marketers
7
Journal of advertising research
5
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal on media management : JMM
3
NBER working paper series
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
American economic review
2
Aus Politik und Zeitgeschichte : APuZ
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
Journal of consumer behaviour : an international research review
2
Journal of media business studies
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : JPM
2
Media-Perspektiven
2
The journal of consumer marketing
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Web 2.0 : neue Perspektiven für Marketing und Medien
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in human and social aspects of technology (AHSAT) book series
1
Advances in public policy and administration (APPA) book series
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Applied economics letters
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Communication
1
Computational & mathematical organization theory
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Betriebswirtschaft : DBW
1
Direct marketing : an international journal
1
Electronic commerce research and applications
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Gadjah Mada international journal of business
1
Global business perspectives
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Growth and change : a journal of urban and regional policy
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Handbook of social media management : value chain and business models in changing media markets
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Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
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