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~person:"Humphreys, Ashlee"
~subject:"Computerspiel"
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Computerspiel
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Mediale Berichterstattung
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1989, 2010
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Brand management
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Consumer attitudes
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
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