//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Larguinat, Laurent"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediamix-Strategie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatz
1
Advertising effects
1
Fernsehwerbung
1
Internet marketing
1
Media mix
1
Mediamix-Strategie
1
Online-Marketing
1
Sales
1
Synergie
1
Synergy
1
Television advertising
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Larguinat, Laurent
Schneider, Martin
7
Katz, Helen E.
4
Voorveld, Hilde A. M.
4
Diehl, Sandra
3
Neijens, Peter C.
3
Beyer, Christina
2
Brügner, Hartmut
2
Immerschitt, Wolfgang
2
Kirchgeorg, Manfred
2
Mahrdt, Niklas
2
Pietzcker, Dominik
2
Schmidt, Christopher M.
2
Smit, Edith G.
2
Bachér, Frank
1
Beal, Virginia
1
Belz, Christian
1
Berndt, Ralph
1
Best, Christoph
1
Block, Martin P.
1
Boenigk, Michael
1
Briggs, Rex
1
Bühler, Peter
1
Chatterjee, Patrali
1
Droste, Heinz-W.
1
Foit, Kristian
1
Fries, Tobias
1
Goerg, Georg M.
1
Große Holtforth, Dominik
1
Hardy, Jonathan
1
Hofacker, Charles F.
1
Hoffmann, Sophie
1
Holland, Heinrich
1
Holtzhausen, Sabrina
1
Huang, Guanxiong
1
Kannan, P. K.
1
Kennedy, Rachel
1
Koehler, Jim
1
Koinig, Isabell
1
Kracke, Bernd
1
Kratel, Harald
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->