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~subject:"Television advertising"
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Television advertising
Media mix
62
Mediamix-Strategie
62
Media-Mix
18
Werbewirkung
18
Advertising effects
17
Marketingmanagement
16
Internet marketing
14
Marketing management
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Germany
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Advertising
9
Advertising media
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Synergie
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Synergy
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Werbeträger
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Communication media
7
Consumer behaviour
7
Kommunikationsmedien
7
Konsumentenverhalten
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Marketing
7
Medienwirtschaft
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Kommunikationspolitik
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Werbeplanung
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Advertising planning
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Erfolgsfaktor
5
Fernsehwerbung
5
Kommunikation
5
Public relations
5
Success factor
5
Unternehmen
5
Öffentlichkeitsarbeit
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Cross Media Publishing
4
Kampagne
4
Management
4
Marketingstrategie
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Journal of advertising research
3
E-Business
1
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
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2
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
3
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
4
Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina
-
2010
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
Saved in:
5
Crossmedia-Management
Schneider, Martin
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
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