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isPartOf:"Journal of marketing communications"
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~subject:"Online-Marketing"
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Online-Marketing
Media mix
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Mediamix-Strategie
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Werbewirkung
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Marketing management
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Journal of marketing communications
Europäische Kulturen in der Wirtschaftskommunikation
Journal of advertising research
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Research
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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E-Business
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Journal of promotion management : JPM
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
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2018
Persistent link: https://www.econbiz.de/10011806568
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