//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"deu"
~subject:"Advertising planning"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediamix-Strategie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Media mix
13
Mediamix-Strategie
13
Media industries
4
Mediensektor
4
Marketing management
3
Marketingmanagement
3
Advertising media
2
Deutschland
2
Germany
2
Internet marketing
2
Marketing
2
Online-Marketing
2
Werbeplanung
2
Werbeträger
2
2006-2012
1
Advertising
1
Advertising effects
1
Betriebliche Budgetierung
1
Betriebliche Wertschöpfung
1
Brand
1
Corporate budgeting
1
Direct marketing
1
Direktmarketing
1
Erfolgsfaktor
1
Event marketing
1
Event-Marketing
1
Magazine
1
Markenartikel
1
Media law
1
Medienrecht
1
Messebeteiligung
1
Online retailing
1
Online-Handel
1
Promotional materials
1
Regulation
1
Regulierung
1
Schweiz
1
Strategic management control
1
Strategisches Controlling
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
Author
All
Berndt, Ralph
1
Kratel, Harald
1
Uebelhart, Muriel J.
1
Published in...
All
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
2
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->