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~isPartOf:"International advertising and communication : current insights and empirical findings"
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Advertising effects
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Advertising media
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Werbeträger
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Werbewirkung
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Consumer behaviour
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Denmark
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Deutschland
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Dänemark
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Estimation
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Germany
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Esch, Franz-Rudolf
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Hansen, Flemming
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Lundsteen, Steen
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Olsen, Jørgen Kai
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Roth, Simone
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International advertising and communication : current insights and empirical findings
Journal of advertising research
13
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
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AGMA-Forschungsberichte
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
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European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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2
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
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