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~subject:"Werbeplanung"
~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
Journal of advertising research
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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A master class in brand planning : the timeless works of Stephen King
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
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