//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising media
7
Werbeträger
7
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Advertising
2
Advertising effects
2
Advertising planning
2
Communication media
2
Kommunikationsmedien
2
Werbewirkung
2
Werbung
2
Advertising budgeting
1
Campaign planning
1
Decision
1
Entscheidung
1
Großbritannien
1
Information value
1
Informationswert
1
Internet
1
Internet marketing
1
Media industries
1
Media planning
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Mobile phone
1
Mobiltelefon
1
Online-Marketing
1
Public relations
1
Social Web
1
Social web
1
Target group
1
USA
1
United Kingdom
1
United States
1
Zielgruppe
1
advertiser product category
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Block, Martin P.
1
Mulhern, Frank
1
Schultz, Don E.
1
Viswanathan, Vijay
1
Published in...
All
Journal of marketing communications
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
2
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Erfurter Hefte zum angewandten Marketing
1
Fashion marketing
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Know-how to use
1
Kulturmarketing
1
Management : journal of contemporary management issues
1
Management and innovation in the media industry
1
Marketing intelligence & planning
1
Praxiswissen Werbung
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->