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~subject:"Werbeplanung"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Fashion marketing"
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Werbeplanung
Advertising media
8
Werbeträger
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Journal of marketing communications
Fashion marketing
Journal of advertising research
5
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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A master class in brand planning : the timeless works of Stephen King
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
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ECONIS (ZBW)
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
3
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
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