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~subject:"Werbeplanung"
~isPartOf:"Organisation und praktische Anwendung"
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Search: subject_exact:"Mediaplanung"
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Werbeplanung
Advertising media
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Advertising planning
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Market research
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Marktforschung
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Werbeträger
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Controlling
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Koch, Jörg
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Pepels, Werner
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Organisation und praktische Anwendung
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Media-Perspektiven
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SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
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AGMA-Forschungsberichte
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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Communication series
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Comparative economic research : Central and Eastern Europe
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Erfurter Hefte zum angewandten Marketing
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Fashion marketing
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Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International journal of market research
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JMM : the international journal on media management
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of the Operational Research Society : OR
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Know-how to use
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Kulturmarketing
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Management : journal of contemporary management issues
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Management and innovation in the media industry
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Marketing intelligence & planning
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Praxiswissen Werbung
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Werbewirkungskontrolle
Pepels, Werner
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2008
Persistent link: https://www.econbiz.de/10003767434
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Werbekontaktanalysen
Koch, Jörg
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2008
Persistent link: https://www.econbiz.de/10003767441
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