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~subject:"Werbeplanung"
~language:"eng"
~person:"Abedi, Vahideh Sadat"
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Werbeplanung
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Abedi, Vahideh Sadat
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Journal of the Operational Research Society : OR
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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