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~subject:"Werbeplanung"
~type_genre:"Bibliography included"
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Einsatz künstlicher neuronaler Netze bei der operativen Werbemitteleinsatzplanung im Versandhandel im Vergleich zu ökonometrischen Verfahren
Urban, Alexander
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1998
Persistent link: https://www.econbiz.de/10000991299
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