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Advertising media
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Young consumers : insight and ideas for responsible marketers
Journal of advertising research
13
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
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Breaking new ground in theory and practice
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of media business studies
3
Marketing intelligence & planning
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Psychology & marketing
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Springer eBook Collection
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The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Düsseldorf working papers in applied management and economics
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European Advertising Academy
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European journal of marketing : EJM
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
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"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
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