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subject:"Celebrity endorsement"
~subject:"Advertising"
~isPartOf:"Journal for global business advancement : JGBA"
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International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
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