//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~subject:"Communication media"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Communication media
Deutschland
3
Germany
3
Advertising media
2
Media usage
2
Mediennutzung
2
Werbeträger
2
Advertising planning
1
Kommunikationsmedien
1
Market research
1
Marktforschung
1
Mediaforschung
1
Mediaplanung
1
Meinungsforschung
1
Opinion poll
1
Public relations
1
Werbeplanung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Mehrbändiges Werk
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
12
Book section
12
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
5
Working Paper
5
Lehrbuch
4
Ratgeber
4
Textbook
4
Case study
3
Fallstudie
3
Annual report
2
Glossar enthalten
2
Glossary included
2
Guidebook
2
Jahresbericht
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Hochschulschrift
1
Konferenzschrift
1
Multi-volume publication
1
Nachruf
1
Nachschlagewerk
1
Reference book
1
Sammelwerk
1
Statistik
1
Thesis
1
Wörterbuch
1
more ...
less ...
Language
All
German
1
Author
All
Koschnick, Wolfgang J.
1
Published in...
All
Know-how to use
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
-
2003
-
3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->