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~person:"Calder, Bobby J."
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Calder, Bobby J.
Press, World Trade
157
Thomas, Tobias
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Dewenter, Ralf
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J. L. Kellogg Graduate School of Management
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Kellogg on advertising & media : the Kellogg School of Management
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Medien im Marketing : Optionen der Unternehmenskommunikation
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ECONIS (ZBW)
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Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
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2
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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3
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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