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person:"Blythe, Jim"
~person:"McLeod, Charlotte"
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The journal of brand management : an international journal
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The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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