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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas
;
Tropp, Jörg
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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Axel Springer in 2014 : strategic leadership of the digital media transformation
Luther, Jason
;
Burgelman, Robert A.
;
Siegel, Robert E.
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Stanford University / Graduate School of Business
-
2014
Persistent link: https://www.econbiz.de/10011446308
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