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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Medienbetriebslehre"
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Media management
16
Medienmanagement
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Media industries
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4
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4
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3
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Medienpraxis - Mediengeschichte - Medienordnung
4
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
A research agenda for media economics
1
De Gruyter handbook of media economics
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Medienmanagement
1
Methodik - Journalistik und Publizistik - Medienrecht
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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ECONIS (ZBW)
16
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1
Teaching media management and economics in China
Brown, Charles
- In:
De Gruyter handbook of media economics
,
(pp. 127-147)
.
2024
Persistent link: https://www.econbiz.de/10014538876
Saved in:
2
The effects of big data on media management
Green, Gregory A.
;
Malthouse, Edward C.
- In:
Media and change management : creating a path for new …
,
(pp. 55-71)
.
2022
Persistent link: https://www.econbiz.de/10013167325
Saved in:
3
Harnessing change in a disruptive environment : case studies in media management and innovation
García-Avilés, Jose Alberto
- In:
Media and change management : creating a path for new …
,
(pp. 363-379)
.
2022
Persistent link: https://www.econbiz.de/10013167415
Saved in:
4
Industry organization, media management and media economics
Rohn, Ulrike
- In:
A research agenda for media economics
,
(pp. 144-158)
.
2019
Persistent link: https://www.econbiz.de/10012242714
Saved in:
5
Making media management research matter
Murschetz, Paul Clemens
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 17-28)
.
2017
Persistent link: https://www.econbiz.de/10011662273
Saved in:
6
Journalists' frequent movement from one media house to another expose emerging challenges of media management in Africa in the digital age
Lando, Agnes Lucy
- In:
Digital transformation in journalism and news media : …
,
(pp. 131-149)
.
2017
Persistent link: https://www.econbiz.de/10011662371
Saved in:
7
Medienlehre Onlinemedien
Plica, Mathias
;
Schultz, Frank Oliver
-
2016
Persistent link: https://www.econbiz.de/10011325682
Saved in:
8
Medienlehre Print
Kraft, Friedrich
-
2016
Persistent link: https://www.econbiz.de/10011325683
Saved in:
9
Die Entwicklungsperspektiven des Hörfunks bis zum Jahr 2020
Heinker, Markus
-
2016
Persistent link: https://www.econbiz.de/10011325684
Saved in:
10
Medienlehre Fernsehen
Graßau, Günther
;
Fleck, Rika
-
2016
Persistent link: https://www.econbiz.de/10011325685
Saved in:
11
Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
Saved in:
12
Medienmanager im Partizipationsdilemma
Ehlers, Annika
;
Rau, Harald
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 299-319)
.
2014
Persistent link: https://www.econbiz.de/10010440811
Saved in:
13
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
Saved in:
14
Medienmanagement : ein dynamisches Berufsbild
Hilmer, Ludwig
-
2009
Persistent link: https://www.econbiz.de/10003791451
Saved in:
15
Projektmanagement : Kernkompetenz im Medienmanagement
Döveling, Thomas
- In:
Handbuch Medienmanagement
,
(pp. 419-431)
.
2009
Persistent link: https://www.econbiz.de/10003904832
Saved in:
16
Krise des Medienmanagement am Beispiel von Musik,- Film- und Fernsehwirtschaft
Mühl-Benninghaus, Wolfgang
- In:
Neue Technik, neue Medien, neue Gesellschaft? : …
,
(pp. 259-271)
.
2007
Persistent link: https://www.econbiz.de/10003404926
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