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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
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Journal of internet commerce
8
Journal of marketing communications
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Psychology & marketing
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Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
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Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
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Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
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Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Medien im Marketing : Optionen der Unternehmenskommunikation
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The review of economics and statistics
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Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
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Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
2
The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
Saved in:
3
Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia
;
Koronis, Epaminodas
;
Elliott, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
Saved in:
4
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin
;
Murphy, Greg
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
Saved in:
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