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type:"article"
~person:"Sánchez-Tabernero, Alfonso"
~person:"Silberer, Günter"
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Search: subject_exact:"Medienkonsum"
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Media usage
7
Mediennutzung
7
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3
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Germany
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Television advertising
3
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Sánchez-Tabernero, Alfonso
Silberer, Günter
Klingler, Walter
9
Bellman, Steven
6
Gerhards, Maria
5
Varan, Duane
5
Wilbur, Kenneth C.
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A research agenda for media economics
1
Breaking new ground in theory and practice
1
Electronic commerce : Grundlagen und Perspektiven
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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JMM : the international journal on media management
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Journal of media business studies
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ECONIS (ZBW)
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Consumer demand and audience behavior
Arrese, Angel
;
Medina, Mercedes
;
Sánchez-Tabernero, Alfonso
- In:
A research agenda for media economics
,
(pp. 59-76)
.
2019
Persistent link: https://www.econbiz.de/10012242710
Saved in:
2
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
3
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
4
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
5
Der Einfluss von Emotionen auf das Blick- und Klickverhalten
Silberer, Günter
;
Engelhardt, Jan-Frederik
; …
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 113-132)
.
2005
Persistent link: https://www.econbiz.de/10003251268
Saved in:
6
Das Verhalten und Erleben von Webnovizen beim Online-Shopping
Silberer, Günter
;
Yom, Miriam
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 433-452)
.
2001
Persistent link: https://www.econbiz.de/10001615414
Saved in:
7
Marketingforschung und Electronic Commerce : die Interaktionsanalyse als innovativer Ansatz der Nutzungsforschung
Silberer, Günter
- In:
Electronic commerce : Grundlagen und Perspektiven
,
(pp. 169-184)
.
2000
Persistent link: https://www.econbiz.de/10001504721
Saved in:
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