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person:"Kunz, Reinhard"
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Kunz, Reinhard
Grüblbauer, Johanna
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Handbook of social media management : value chain and business models in changing media markets
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Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
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