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~person:"Diehl, Sandra"
~person:"Clement, Michel"
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Search: subject_exact:"Mediennutzung"
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Diehl, Sandra
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Breaking new ground in theory and practice
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The journal of media economics
1
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ECONIS (ZBW)
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1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
3
The impact of network size and financial incentives on adoption and participation in new online communities
Becker, Jan U.
;
Clement, Michel
;
Schaedel, Ute
- In:
The journal of media economics
23
(
2010
)
3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10008823249
Saved in:
4
Zahlungsbereitschaften für gebündelte Online-Entertainment-Produkte : eine empirische Analyse mithilfe von Mixture Regression Models
Blömeke, Eva
;
Clement, Michel
;
Bewersdorf, Carlo
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 20-32
Persistent link: https://www.econbiz.de/10003779522
Saved in:
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