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institution:"American Marketing Association"
~institution:"Europäische Kommission / Generaldirektion Telekommunikation, Informationsmarkt und Nutzung der Forschungsergebnisse"
~subject:"Marketing management"
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Marketing management
EU countries
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Europäische Union
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Media industries
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17.02.1985
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1997-2003
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Absatz
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Computerized method
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Computerunterstützung
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EU research policy
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EU-Forschungspolitik
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Elektronisches Publizieren
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Houston, Michael J.
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Lutz, Richard J.
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American Marketing Association
Europäische Kommission / Generaldirektion Telekommunikation, Informationsmarkt und Nutzung der Forschungsergebnisse
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Media Management and Transformation Centre <Jönköping>
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Stuttgarter Mediensymposium <2, 2008, Stuttgart>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
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