//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gentzkow, Matthew Aaron"
~person:"Block, Martin P."
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Media usage
6
Mediennutzung
6
USA
3
United States
3
1940-1970
2
Addiction
2
Communication media
2
Digital media
2
Digitale Medien
2
Fernsehen
2
Habit-Persistence-Hypothese
2
Habit-persistence hypothesis
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet usage
2
Internetnutzung
2
Kommunikationsmedien
2
Mobile phone
2
Mobiltelefon
2
Newspaper
2
Social Web
2
Social web
2
Sucht
2
Television
2
Theorie
2
Theory
2
Voting behaviour
2
Wahlverhalten
2
Werbeplanung
2
Zeitung
2
1920-2012
1
2000-2003
1
Advertising media
1
Bildungsniveau
1
Competition
1
Consumer behaviour
1
Digitale Dienste
1
Educational achievement
1
Electronic publishing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gentzkow, Matthew Aaron
Block, Martin P.
Allard, M. June
2
Broadbent, Simon
2
Apollonio, Thomas
1
Beal, Virginia
1
Dawes, John G.
1
Franz, Gerhard
1
Jardine, Bryony
1
Johannsen, Nicolai
1
Koschnick, Wolfgang J.
1
Romaniuk, Jenni
1
Rosengren, Sara
1
Schultz, Don E.
1
Viswanathan, Vijay
1
more ...
less ...
Published in...
All
Journal of marketing communications
1
The American economic review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->