//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~person:"Bellman, Steven"
~person:"Simmons, Robert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Media usage
10
Mediennutzung
10
Fernsehwerbung
4
Football
4
Fußball
4
Television advertising
4
Fernsehen
3
Großbritannien
3
Professional sports
3
Profisport
3
Television
3
United Kingdom
3
Advertising
2
Advertising effects
2
Australia
2
Australien
2
Risiko
2
Risk
2
Werbewirkung
2
2003-2007
1
Broadcasting
1
Demand
1
Digital broadcast
1
Digitaler Rundfunk
1
Effectiveness
1
England
1
Experiment
1
Fernsehnutzung
1
Fernsehprogramm
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Lab experiments
1
Media
1
Motivation
1
Nachfrage
1
Online-Marketing
1
Perception
1
Soccer
1
Social behaviour
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Language
All
English
10
Author
All
Bellman, Steven
Simmons, Robert
Klingler, Walter
9
Gerhards, Maria
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Beal, Virginia
4
Buraimo, Babatunde
4
Eimeren, Birgit van
4
Feierabend, Sabine
4
Hudders, Liselot
4
Silberer, Günter
4
Smit, Edith G.
4
Barwise, Patrick
3
Benesch, Christine
3
Braun, Michael
3
Chan-Olmsted, Sylvia M.
3
Döbler, Thomas
3
Etayo, Cristina
3
Flavián Blanco, Carlos
3
Forrest, David
3
Frees, Beate
3
Frey, Bruno S.
3
Gentzkow, Matthew Aaron
3
Gerhard, Heinz
3
Hauser, John R.
3
Liberali, Guilherme
3
Napoli, Philip M.
3
Oehmichen, Ekkehardt
3
Schenk, Michael
3
Schreyer, Dominik
3
Schweda, Anika
3
Segijn, Claire M.
3
Shin, Dong-Hee
3
Simon, Erk
3
Strauch, Hans-Joachim
3
Sánchez-Tabernero, Alfonso
3
Urban, Glen L.
3
Voorveld, Hilde
3
Zubayr, Camille
3
more ...
less ...
Published in...
All
Journal of advertising research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of the economics of business
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of economics & business
1
Journal of marketing communications
1
Journal of sports economics
1
The economics of sport and the media
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
Uncertainty of outcome or star quality? : television audience demand for English Premier League football
Buraimo, Babatunde
;
Simmons, Robert
- In:
International journal of the economics of business
22
(
2015
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011522143
Saved in:
4
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
5
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
6
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
7
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
8
A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football
Buraimo, Babatunde
;
Simmons, Robert
- In:
Journal of economics & business
61
(
2009
)
4
,
pp. 326-338
Persistent link: https://www.econbiz.de/10003878332
Saved in:
9
Broadcaster and audience demand for premier league football
Forrest, David
;
Simmons, Robert
;
Buraimo, Babatunde
- In:
The economics of sport and the media
,
(pp. 93-105)
.
2006
Persistent link: https://www.econbiz.de/10003775913
Saved in:
10
New issues in attendance demand : the case of the English football league
Forrest, David
;
Simmons, Robert
- In:
Journal of sports economics
7
(
2006
)
3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10003354004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->