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isPartOf:"Journal of promotion management : JPM"
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Guo, Chengqi
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Mathews, Shane
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Phau, Ian
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Journal of promotion management : JPM
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
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1
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
2
Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005
Waters, Richard D.
;
Wang, Meredith L.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10009248051
Saved in:
3
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
4
What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina
;
Mathews, Shane
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
Saved in:
5
How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae
;
King, Karen Whitehill
;
Yoon, Hye Jun
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
Saved in:
6
The psychological influences of threat on B2C e-commerce adoption : an extended study and explanatory framework
Guo, Chengqi
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 303-315
Persistent link: https://www.econbiz.de/10008647415
Saved in:
7
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
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