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~type_genre:"Book section"
~type_genre:"Article in journal"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
11
Journal of advertising research
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Handbuch der Marktforschung
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The journal of media economics
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Advertising and violence : concepts and perspectives
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The economic journal : the journal of the Royal Economic Society
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Behavioral finance : where do investors' biases come from?
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International journal of nonprofit & voluntary sector marketing
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JMM : the international journal on media management
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Methodik - Journalistik und Publizistik - Medienrecht
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Artificial economics and self organization : agent-based approaches to economics and social systems ; [papers presented in the 9th edition of the Artificial Economics, held in Klagenfurt am Wörthersee (Austria)]
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Asia Pacific journal of marketing and logistics
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Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
Saved in:
2
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
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