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isPartOf:"Alltag, Medien und Kultur"
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Behavioral finance : where do investors' biases come from?
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Das Model(l) Heidi Klum : Celebrities als kulturelles Phänomen
Seifert, Alrun
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2010
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