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person:"Gröppel-Klein, Andrea"
~person:"Garcia-del-Barrio, Pedro"
~type_genre:"Book section"
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Search: subject_exact:"Medienwirkungsforschung"
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Medien im Marketing : Optionen der Unternehmenskommunikation
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The economics of competitive sports
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ECONIS (ZBW)
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Sport talent, media value and equal prize policies in tennis
Garcia-del-Barrio, Pedro
;
Pujol, Francesc
- In:
The economics of competitive sports
,
(pp. 110-151)
.
2015
Persistent link: https://www.econbiz.de/10011313681
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2
Die Relevanz fiktionaler Medienwelten für das Marketing
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 97-129)
.
2009
Persistent link: https://www.econbiz.de/10003771282
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