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subject:"Distribution channel"
~person:"Akturk, M. Serkan"
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Distribution channel
Beziehungsmarketing
2
Einzelhandel
2
Multichannel strategy
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Multikanalvertrieb
2
Online retailing
2
Online-Handel
2
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Channel integration
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Consumer behaviour
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Consumer returns
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Lieferkette
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Omnichannel retailing
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Ship-to-store
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Supply chain
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business analytics
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channel integration
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retail operations
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Akturk, M. Serkan
Heinemann, Gerrit
8
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5
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1
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Journal of operations management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
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2
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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