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subject:"Konsumentenverhalten"
~person:"Eckhardt, Giana M."
~person:"Du Gay, Paul"
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Konsumentenverhalten
Consumer behaviour
2
Cultural history
2
Kulturgeschichte
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Advertising
1
Advertising effects
1
Brand management
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China
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Economic history
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Wirtschaftsgeschichte
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Eckhardt, Giana M.
Du Gay, Paul
Stobart, Jon
8
Smith, Woodruff D.
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Stihler, Ariane
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Alston, Lee J.
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Andersen, Kasper H.
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Bengtsson, Anders
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Buckingham, David
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Chronis, Athinodoros
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Cross, Gary S.
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Davis, James
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Dupré, Ruth
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Gerth, Karl
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Gries, Rainer
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Thelle, Mikkel
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The changing consumer : markets and meanings
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ECONIS (ZBW)
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A brief history of branding in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 210-221
Persistent link: https://www.econbiz.de/10008650958
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2
Consuming advertising : consuming cultural history
McFall, Liz
;
Du Gay, Paul
- In:
The changing consumer : markets and meanings
,
(pp. 74-89)
.
2002
Persistent link: https://www.econbiz.de/10001736834
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