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~person:"Barone, Michael J."
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Barone, Michael J.
Gedenk, Karen
13
Usman, Osly
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Ailawadi, Kusum L.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Marketing letters : a journal of research in marketing
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
2
The interactive effects of sales presentation, suspicion, and positive mood on salesperson evaluations and purchase intentions
DeCarlo, Thomas E.
;
Barone, Michael J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10009717204
Saved in:
3
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
4
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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