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~person:"Barone, Michael J."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Sales promotion
4
Verkaufsförderung
4
Consumer behaviour
3
Preismanagement
3
Pricing strategy
3
Cognition
1
Cognitive flexibility
1
Consumer motivation
1
Deal depth
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Embodied cognition
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Emotion
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Handedness consistency
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Kaufmotiv
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Kognition
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Preis
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Price
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Price comparisons
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Price promotions
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Salespeople
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Social psychology
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Soziale Kompetenz
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USA
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Barone, Michael J.
Usman, Osly
11
Rajagopal
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Gedenk, Karen
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Kukar-Kinney, Monika
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Bertini, Marco
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Chugan, Pawan K.
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Fam, Kim Shyan
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Gázquez-Abad, Juan Carlos
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Görtz, Gunnar
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Mehta, Dr. Neha
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Monroe, Kent B.
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Natter, Martin
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Neslin, Scott A.
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Xia, Lan
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Aydinli, Aylin
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Barnhardt, Sharon
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Bauer, Hans H.
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Bogomolova, Svetlana
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Dewani, Prem Prakash
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Duflo, Esther
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Herrmann, Andreas
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Kaiser, Harry M.
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Loginova, Oksana
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Pandey, Neeraj
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Pratiwi, Hana
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Rosmawati, Pipih
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Wang, X. Henry
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Zeng, Chenhang
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Ailawadi, Kusum L.
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Aspara, Jaakko
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Bagchi, Rajesh
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Banerjee, Abhijit V.
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Behe, Bridget K.
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Bijmolt, Tammo H. A.
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Breugelmans, Els
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Das, Gopal
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Dastidar, Surajit Ghosh
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Dong, Diansheng
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González-Benito, Óscar
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
2
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
3
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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