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~subject:"Verkaufspersonal"
~person:"Sridhar, Shrihari"
~person:"Friend, Scott B."
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Verkaufspersonal
Sales promotion
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Verkaufsförderung
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Sridhar, Shrihari
Friend, Scott B.
Malshe, Avinash
4
Martin, Jennifer S.
4
Honeycutt, Earl D.
3
Johnson, Jeff S.
3
Lam, Son K.
3
Ahearne, Michael
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Alavi, Sascha
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Boettke, Peter J.
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Cheng, T. C. E.
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Hauser, Jürgen
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Johnston, Mark W.
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Leeson, Peter T.
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Lemke, Jayme S.
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MacKenzie, Scott B.
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Mantrala, Murali K.
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Marshall, Greg W.
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Perloff, Jeffrey M.
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Podsakoff, Philip M.
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Rosen, Keith
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Verboven, Frank
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Viio, Paul
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Villas-Boas, Sofia
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Zhang, Mingyang
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
2
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
3
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
Saved in:
4
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
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