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~subject:"Verkaufspersonal"
~subject:"Relationship marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
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Brand the Future : systematische Markenentwicklung im B2B
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Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
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