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isPartOf:"Journal of business economics : JBE"
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Sales promotion
7
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Journal of business economics : JBE
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International Journal of Retail & Distribution Management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
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The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
14
Journal of consumer behaviour : an international research review
13
SpringerLink / Bücher
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Economics Papers from University Paris Dauphine
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
7
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1
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
2
Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche
Woisetschläger, David
;
Evanschitzky, Heiner
;
Backhaus, …
- In:
Journal of business economics : JBE
81
(
2011
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008841092
Saved in:
3
Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Vieth, Matthias
;
Eisenbeiß, Maik
- In:
Journal of business economics : JBE
81
(
2011
)
12
,
pp. 1285-1323
Persistent link: https://www.econbiz.de/10009390365
Saved in:
4
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
5
Preis-Promotion-Framing : ein Überblick zum Stand der Forschung
Rudolph, Thomas
;
Bauer, Johannes C.
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
80
(
2010
)
3
,
pp. 285-327
Persistent link: https://www.econbiz.de/10003981294
Saved in:
6
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
7
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
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