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person:"Chandon, Pierre"
~person:"Leeflang, Peter"
~subject:"Decomposition method"
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Decomposition method
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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